90 YEARS OF LORD’S SHOES
Happy Birthday, Lord’s Shoes! With 90 years in business and 13 years in South Granville, Lord’s Shoes is one of the oldest shoe stores in Canada!
As of February of 2020 Lords has achieved 90 years as a small family business catering to the working women who love style, quality and value. Jacqueline Lord, who is the original founder’s granddaughter, brought Lord’s from Edmonton to Vancouver and it has stayed in South Granville ever since. As a unique women’s boutique that carries shoes, clothing, hats, bags, jewellery, and other amazing accessories, it considers itself a one-stop-shop for women.
What makes Lord’s Shoes so special? It brings in products that you won’t find anywhere else. A lot of the shoes are special styles that are unique to the boutique – the store has them made in collaboration with its suppliers. On top of that, the business always believed in an honest and trusting relationship with their clients and employees. The motto at Lord’s is “Always do right by the customer” even if it might cost the sale.
Lord’s Shoes is very excited to celebrate its longevity of 90 years with all of South Granville. For Jacqueline and her team, it is truly a feat to have a business of 90 years and to maintain three generations of women with the same passion for it. The team is planning to celebrate in many ways all year including having a scarf designed to tell their story. The painting that is currently on display at Lord’s is about to be launched as a 90th-anniversary scarf.
Lord’s offers a wonderful online shop experience, designed and controlled by Jacqueline, too. This is a very important part of a successful business today and in times as we are experiencing now it can be the needed lifeline. Quickly, Lord’s adapted to the new situation of COVID-19 by offering curbside pickups and showing a great variety of styles on their Instagram channel.
Lord’s began in 1930 by Cecil Lord who came to Canada from England, settled in Edmonton and felt if he could work for someone else he could work for himself. This began Lord’s Bootery which later became Lord’s. He had an amazing eye for design and was often called on by manufacturers for his input.
In the early 40ies, he married Lucia Boucher. As Edmonton was on the path to Alaska during World War II Lord’s flourished as the soldiers often stopped in Edmonton to buy presents for their wives. Cecil died suddenly in 1955 leaving a wife with a business to run as well as a family to support. This in itself is a story as it was very uncommon for women to work in that era so running a business was not seen as possible. In spite of it all, Lucia continued to run a very successful business introducing new ideas and capturing new areas of interest. Evening shoes and handbags became a huge part of the Lord’s concept.
Lord’s began in Downtown Edmonton, expanded to 4 stores there and 13 years ago opened on South Granville in Vancouver. At that time the granddaughter, Jacqueline, a Geologist by degree, decided fashion was her passion and took this store on as her signature. In 13 years she had developed a very fashion-forward eye and a wonderful and loyal clientele. Her love of colour is demonstrated in the decor of the store as well as the fashion inside.