MEMBER EXCLUSIVE


Popcorn & South Granville BIA Social Media Bootcamp!

Learn how to get the most out of social media for your business and how to sell online. The Bootcamp consists of four umbrella topics. Pick and choose the topics that interest you the most. Each social media intensive will take up around 75 minutes: 60 minutes of presentation and 15 minutes of Q&A time.

Free for SGBIA members.

Get the lowdown on the biggest social media platforms, their audiences and best uses. After taking this course you will be able to decide what platforms will work best for you, based on your industry and business, and how to work with scheduling platforms.

Making people care about your brand is 9/10 of the battle. Good content is expensive but you can do it within any budget. Create and utilize content with the equipment you already have to turn your fans into super-fans! After this course, you will develop engaging content to connect through share your story, convert your audience and bring User-Generated Content into play while being on the safe side of copyright.

Work smarter, not harder. Your data is there, but do you know what it’s saying? Draw from your sources to get to know your audience and know how they prefer to engage with you. Learn how to set up a data-informed social media strategy, how to cater content to their needs and how to read metrics to generate actionable insights for your brand.

Instagram can outshine over other social media platforms but are you using it to its full capacity? 59% of micro-influencers believe they get the best engagement on Instagram. Become an Instagram-Pro by understanding its features and use the app’s full potential for your brand. This intensive gives you the tools to grow your audience and to sell on Instagram by creating a community of fans.

When you’ve hit the wall on how far you can go with pure engagement, you can pay to play with sponsored posts. Convert interest into sales with the help of paid advertising. We’ll walk you through how to use promoted posts on social media to find your future customers and how to maximize your return on investment.


HOW TO SIGN UP
To tailor the Social Media Bootcamp as closely as possible to your needs, please tell us which area(s) of social media you’d like to learn more about. Click on the ‘Share Your Needs’ button below to fill out a quick survey by Friday, October 9 and you’re automatically registered for the Bootcamp.

Please note that the individual social media intensives will be recorded and made accessible for SGBIA members to watch on-demand. However, attending live is your chance to ask questions specific to your business!

Share Your Needs & Sign Up

WHO’S TEACHING
Erin & Patricia are the Account Manager and Digital Content Producer at Popcorn, one of Vancouver’s leading digital marketing and PR agencies. The self-proclaimed ‘Kernels’ strive to learn about businesses and their real-life marketing problems and develop customized solutions to help solve them. Their clientele range from local small businesses like Virtuous Pie and Queen Bee Flower Shop, to national and international brands like Purdys Chocolatier, Michael Hill, and HARIBO.

Svenja is the Marketing & Events Coordinator of the South Granville BIA. She has a deep-rooted passion for social media and photography plus a Master’s Degree in Information Design and Media Management from Germany. In the past, she helped local and international brands with content creation and social media consultations and was able to increase South Granville’s social media following by over 20% since joining the team in December 2019.